Journey to Diversity Workplaces
I led a team of four to re-design a local NPO website. We interviewed stakeholders, conducted user tests, overhauled the information architecture, and enacted clear design direction. Through multiple tests and inquisitive research, we were able to enforce the intentions and motivations of the stakeholder and provide an exponentially better user interface.
Many problems, one solution.
J2DW struggled immensely from a disorganized, almost non-existent information architecture. Dead links, maze-like flows, and unclear copy led many of our testers to give up on the tasks at hand.
After overhauling it from the ground up, we cut task time by 35% and increased user satisfaction by 80%. We created an entire brand identity and set guidelines, refreshed the copy, and reduced the amount of webpages by over 50%.
One of our biggest challenges was the complete lack of organizational structure within the web system. It had been put together piece by piece, and as a result, it was entirely unusable to any efficient degree.
Collaborating with the stakeholders provided us with great insight on J2DW’s vision, both functionally and aesthetically. Balancing stakeholder needs with the user’s needs was a fun process that was made possible through an understanding of design principles and an agile methodology.
